Several betting companies have signed deals with sports leagues to become the official betting operator for a team. These companies are able to use the official team marks and data for games. They also are able to advertise on the team’s media and radio network. The NFL is also integrating gambling content into its broadcasts.
DraftKings is the official betting operator for the NFL and MLB. It has also signed a three-year extension with the PGA TOUR. It will now become the UFC’s official sportsbook in North America. It will also have the rights to use the official UFC marks. This deal marks a major milestone for both the UFC and DraftKings.
Caesars Sportsbook is the official sportsbook partner of the Arizona Diamondbacks. Caesars will begin taking bets at the ticket windows and betting kiosks at Chase Field in September 2021. In early 2022, Caesars will open a retail sportsbook at the park. This will be the first sportsbook in an MLB stadium to take bets. It will be open year-round and offer a wide array of sports. The Sportsbook also offers a $1,250 welcome bonus.
The NFL expects to generate $270 million in revenue through official betting this year. This includes $240 million in wagers placed at online and mobile sportsbooks. Unlike other leagues, the NFL doesn’t dictate the type of betting it is allowed to offer. It has also signed agreements with other sports leagues and betting operators.