After the NFL, the NHL, and the NBA, several American sports leagues are beginning to enter the official betting arena. NFL betting partners will receive official league data, a chance to promote their relationship with the league, and tie their brands to statistics and events. If the five-year deal goes well, the NFL will receive nearly $1 billion. If not, the league can opt out after three years. It may also opt out in the future if the betting industry does not meet its standards.
In addition to the PGA Tour, NBA, and XFL, PB Sportsbook has signed a partnership agreement with an NBA team to expand its presence across the US. In addition to this deal, PB Sportsbook launched a PointsBet Indiana online betting site earlier this week. Both companies have also made their sports betting operations available in three states. Ultimately, the two entities are working together to expand their customer base and make sports betting accessible to the public.
While many states have approved sports betting legislation, many have delayed the legality of the activity. For example, Ohio residents will not be able to place a bet until January 2023. Another state that delayed sports betting until 2023 is Maine. The state’s legislative session adjourned in July 2021, but sports betting legislation is still on the table. If that happens, Maine may get the opportunity to open its first sports betting site in 2022.